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Design Category
Information design, 1996
Design firm
Milton Glaser, Inc. (New York, New York)
Collection
(1997) Design of Understanding 2
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The client was the city of Rimini, an Italian resort on the Adriatic. The town wants to position itself as a vacation and conference center, and change its tourist population from being essentially Italian to an international one. I had previously designed a logo for the city. Using the same alphabet, I made the word “Rimini” sit at the edge of the beach, with the “M” going for a swim, to suggest both the city’s proximity to the sea and its playful spirit.