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Design Category
Information design, 1996
Design firm
Pentagram Design (San Francisco, California)
Collection
(1997) Design of Understanding 2
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@Issue is a journal about the effective use of design in business. While design manifests itself in nearly every aspect of business—from architecture, signage, retail interiors, the physical appearance and ergonomic handling of a product to all forms of visual communications—its contribution to the success and profitability of a company are often undervalued. Through real-life case studies and tangible examples, @Issue looks at design from a business point of view, and provides useful information on how companies can make design an integral part of their overall business strategy.