This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.
 |
Design Category
Information design, 1996
Design firm
Rapp Collins Communications (Minneapolis, Minnesota)
Collection
(1997) Design of Understanding 2
|
In late 1995, 3M announced a corporate restructuring resulting in significant layoffs. The company anticipated anxiety among those being offered early retirement packages and those left behind with an increased workload. The Employee Services department wanted a tool to provide as part of a counseling program for distressed 3M workers. The tool would be distributed by counselors, occupational nurses, and H-R managers.
Our challenges were to meet a six-week deadline from client input to delivery, and make the kit eye-catching, but not expensive-looking. The result was a tool kit housed in an inexpensive die-cut container; cassette tape of breathing exercises and relaxation techniques, a whimsically illustrated bound booklet, and a stress “primer.”