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Design Category
Information design, 1996
Design firm
Reuter Design (San Francisco, California)
Collection
(1997) Design of Understanding 2
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This book is a visual thesaurus of color intended for interior, fashion, and graphic designers. The parameters included using mostly one example per chapter and keeping each chapter to one spread. The color palettes for each chapter presented a printing challenge and was solved by creating an additional wire-o binding for them. The pages are split and one can turn the text pages and color palettes separately. This resulted in a more interesting and usable format.
The assignment was to present the information in an interesting and accessible manner that would appeal to the intended audience. The straightforward yet engaging design of the book helps readers understand the material.