AIGA Design Archives

This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.

Design Category
Information design, 1996
Design firm
Shapiro Design Associates Inc. (New York, New York)
Collection
(1997) Design of Understanding 2

Description

This educational tool was designed to help young children—and older children with learning disabilities—learn the letters of the alphabet and put them together to make syllables and words. Teachers, tutors, and parents can use it to demonstrate the often subtle differences between the shapes of letters, the sounds those letters make, and how to blend them phonetically to sound out two- and three-letter words and syllables. Flipping the cards makes 1,500 combinations, called “C-V-C trigrams,” the building blocks of language.

Features and Benefits:
•Cards never get lost or out of order.
•Letters are presented on a white background, free of extraneous decorative or illustrative elements.
•Icons are visual cues for correct consonant and short vowel sounds.
•Color coding assist with left-to-right sequencing.
•Game aspect engages children as they expand vocabulary.
•Lightweight, inexpensive, and portable. Easel back lets it stand up anywhere.

Credits
Art director/designer: Ellen Shapiro
Illustrators: Martin Haggland, David Marchisotto
Writer: Ellen Shapiro
Typefaces: Century Expanded, Futura
Printer/fabricator: Speed Graphics
Paper: S.D. Warren Lustro Gloss Cover
Client: Shapiro Communications, Inc.