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Design Category
Information design, 1996
Design firm
USG Corporation, Marketing Communication (Chicago, Illinois)
Collection
(1997) Design of Understanding 2
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The objective of this project was to promote a brand-new innovative ceiling system to the architectural/design industry in a way that would explain, demonstrate, and provide enough information for the product to be specified with minimal sales and technical support from the field. Since the product is unique in the way that it is applied and constructed, the design had to reflect the level of aesthetics that the architectural community was accustomed to and the creative capabilities that this product had to offer.
The folder was broken down into the three phases of the design process—product selection overview, design development, and product specification. Within each of these areas of focus, information was provided and in some cases a tool developed to aid in the decision-making process.