AIGA Design Archives

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Design Category
Information design, 1995
Design firm
The Burdick Group (San Francisco, California)
Collection
(1996) Information Graphics: Design of Understanding

Description

The designers wanted to create an environment that expressed the edge and energy of this rebellious form of contemporary communication. Using rock and roll’s tools —— sound, video, graphic imagery, and lighting effects —— the designers layered exhibition graphics in a typographic grid designed to accommodate a diverse range of text and images. Large “headlines” are overlapped by subtitles. Graphic imagery is set in striking assortments of color palettes against dark or neutral metallic backgrounds that accentuate their luminosity and evoke the spirit of a live performance.

Credits
Creative directors: Bruce Burdick, Susan Burdick
Designer: Stuart McKee
Interface designers: Christian Anthony, Jerome Goh
Exhibition designers: Johnson Chow, Bruce Lightbody, Jeff Walker
Photographer: Timothy Hursley
Writers: Aaron Caplan, Various
Typographer: Eurotype
Printer: Screen America for Design & Production
Fabricators: Design & Production (exhibition and graphics), Turner Construction Company (exhibition interiors)
Client: Rock and Roll Hall of Fame and Museum