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Design Category
Information design, 1995
Design firm
Fitch Inc. (Boston, Massachusetts)
Collection
(1996) Information Graphics: Design of Understanding
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Choosing the right glove for the job is as important as choosing the right tool. The designers created a packaging/display system to support the consumer launch of “Tools for Hands,” a line of industrial gloves. A solid yellow background unifies the brand, creating a block of brand color that is consistent regardless of the size of the display. Color bands with “pull-down menus” for specific tasks identify six categories keyed to home use, while large descriptive product names guide users through the range of applications. The glove’s construction is exposed in a cutaway illustration readable even with your left hand in the glove.