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Design Category
Information design, 1995
Design firm
Fitch, Inc. (Boston, Massachusetts)
Collection
(1996) Information Graphics: Design of Understanding
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A market leader in the consumer electronics industry developed a “surround sound” home theater system based on consumer preference for smaller, more versatile wireless components. The designers created a user-friendly, retailer-friendly, and environmentally sensitive packaging system in which individual boxes were given “personalities” and iconographic identities to signify separate product functions. Simple product names need no translation for international marketing; a colored-coded/numbering system categorizes and differentiates between products; and a sequence of opening “cues” on the package flaps guides the assembly of ensemble purchases.