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Design Category
Information design, 1995
Design firm
Modern Dog (Seattle, Washington)
Collection
(1996) Information Graphics: Design of Understanding
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How would a snowboarder who is inherently interested in snowboards present dry product specs and other technical information in a catalogue? The designers thought it would be fun to put themselves in the consumer’s shoes. They cut spec charts out of a more conservatively designed catalog and hand-pasted them in a collage. Hand-lettering and illustration loosen things up, while hidden graphic surprises entice the reader to look again and again.