AIGA Design Archives

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Design Category
Information design, 1995
Design firm
National Geographic Magazine (Washington, District of Columbia)
Collection
(1996) Information Graphics: Design of Understanding

Description

The rainforest canopy represents an abundance of life, but photographs rarely show little more than a tangled riot of green. By categorizing the kinds of plants and animals found on a typical tree branch, the designers not only sorted the jumble into understandable fragments, but made sense of the canopy’s varied ecological relationships and survival strategies.

Credits
Art director: Nicholas Kirillof
Illustrator: John D. Dawson
Writer: Cliff Tarpy
Research: Hillel Hoffmann
Printer: Ringier America, Inc.
Publisher: National Geographic Society
Client: National Geographic Magazine