AIGA Design Archives

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Design Category
Information design, 1995
Design firm
National Geographic Magazine (Washington, District of Columbia)
Collection
(1996) Information Graphics: Design of Understanding

Description

Many diagrams have been published showing how the eye works in a mechanical sense. But little effort has been made to illustrate the remarkable sequence that begins when photons stream through our pupils and ends — a fraction of a second later — when the mind recognizes a familiar object. This nearly instantaneous process is fantastically complex, and parts of it are still poorly understood. This design gives readers a new appreciation for the mind’s subtle sophistication by graphically describing the pathways information takes as it is transmuted by the nervous system into perception.

Credits
Art director: Allen Carroll
Designer: Mark Holmes
Illustrator: Edward S. Gazsi
Writers: Ann Williams, Bill Newcott
Research: Hillel Hoffmann
Printer: Ringier America, Inc.
Publisher: National Geographic Society
Client: National Geographic Magazine