AIGA Design Archives

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Design Category
Information design, 1995
Design firm
National Geographic Magazine (Washington, District of Columbia)
Collection
(1996) Information Graphics: Design of Understanding

Description

Diagrams can barely tap the mystery of the brain, an object of endless wonder. After extensive consultations with leading neurologists, the designers opted to suggest the brain’s mystique on both side of a magazine gatefold. The folded flap displays a healthy brain’s anatomy, summarizes its growth, and describes how neurons and synapses work. In contrast, the open gatefold illustrates the causes and physiological effects of three common brain diseases.

Credits
Art director: Mark Holmes
Designer: Carolyn Summerville
Illustrator: Keith Kasnot
Writer: Ann Williams
Research: Hillel Hoffmann
Printer: Ringier America, Inc.
Publisher: National Geographic Society
Client: National Geographic Magazine