Price Tag

This stand-alone graphic, which ran in a fixed space on the consumer page of The New York Times, offered cost comparisons on a broad range of consumer goods and services. The designer delivered a quantity of financial and statistical data in a visual package within tight time and space constraints. Her first priority was information. After tracking down the most recent figures on varied subjects from available databases, she shaped the data (layers of numbers, text, and pictures) in an artful way that invited readers to wander through its design. “The playful feel was intentional,” she said. “Okay, we’re talking about money and numbers, but if we can relax and poke fun at the subject (and ourselves), there’s no harm done to the data.”