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Design Category
Information design, 1995
Design firm
Siegel & Gale, Inc. (New York, New York)
Collection
(1996) Information Graphics: Design of Understanding
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A large international manufacturer of coated free-sheet paper chose a paperless medium to communicate in an innovative way with their customers. As a resource, the Warren Idea Exchange had existed for decades. The designers expanded its meaning and scope in a 16-color on-line application — a home page on the World Wide Web — where the graphic arts community could exchange ideas and have access to 700 pages of information on printing, design, photography, and the environment.