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Design Category
Book design, 2006
Design firm
Martha Stewart Living (New York, New York)
Collection
(2007) 50 Books/50 Covers of 2006
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Martha Stewart’s Homekeeping Handbook is a true reference book. Working with a vast amount of dense, detailed information, William van Roden created a timeless volume that is remarkably inviting and easy to use. The initial design inspiration came from another reference known for its utility: the dictionary. As in a dictionary, the navigation devices at the top of each page guide readers through the content. The running text is accompanied by “charticles,” sidebars with flexible designs, and multiple entry points to engage the reader and elucidate the information.
Early on, it was decided that the 744-page book would be printed in two colors. Rather than the expected black type, van Roden chose a deep brown, which softens the look of the pages. He paired it with a light blue, which has a fresh feeling appropriate for the content. The fonts—Swift, Gotham Caps and Archer (the last custom to Martha Stewart Living Omnimedia)—all have clean, clear letterforms and a warm character. The photos are simple and functional. Together, these elements make for a readable, beautiful book that is instantly recognizable as a Martha Stewart publication and also completely unique.
“Well-organized presentation of information. Two-color design is well used to convey over 700 pages of information. Simple images also enhanced presentation.”