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Design Category
Promotional design and advertising, 1990
Design firm
BVK/McDonald (Milwaukee, Wisconsin)
Collection
(1996) A Decade of Sports Graphics
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Chanting clergy make an incongruous star turn in this television spot. The ad, designed to distinguish Fan Fair Stores from other retailers that market licensed sports apparel, appeals to the prime purchasers of sports apparel – an audience of 12- to 24-year-old males. The spot builds dramatically before confessing its commercial intent in the final words.