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Design Category
Brand and identity systems design, 1994
Design firm
Margo Chase Design (Los Angeles, California)
Collection
(1996) A Decade of Sports Graphics
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An iconic logo derived from a Teutonic gothic coat of arms works with existing corporate typography to
differentiate this high performance "pro" snowboard line from the manufacturer's other product categories. The griffin, valued for its mythic domination of earth and sky – the domains of the snowboarder – and also symbolizes the strength and industry of Germany, where the snowboards are manufactured.