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Design Category
Promotional design and advertising, 1995
Design firm
DESIGNefx (Atlanta, Georgia)
Collection
(1996) A Decade of Sports Graphics
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Created to air worldwide in the months preceding the 1996 Atlanta Olympic Games, this image spot
captures the grand scope of the games while promoting Panasonic-supplied broadcast products. Athletes loom larger than life while products are integrated into the landscape at scale. Stylistically, the heightened realism enhances the winning spirit and the viewer's sense of wonder, which reflect favorably on Panasonic products.