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Design Category
Package design, 1986
Design firm
Duffy Design (Minneapolis, Minnesota)
Collection
(1996) A Decade of Sports Graphics
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Packaging for the Brooks for Women shoe was aimed at active young women in search of a sports shoe for aerobics, tennis, running, and walking. Because many of the consumers wore the Brooks for Women shoe when commuting, the packaging was also designed to transport the wearer's office shoes during the commute to work. The package cleverly became a mobile 3-D billboard that helped introduced the brand identity to the marketplace in the mid-1980s.