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Design Category
Promotional design and advertising, 1995
Design firm
Groover Design (Atlanta, Georgia)
Collection
(1996) A Decade of Sports Graphics
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"Always Balanced," a 24-page booklet for employees of the Coca-Cola Company, provides an overview of company programs and services to help associates get the most out of their workdays and balance work and personal obligations. The booklet uses three full-page illustrations, each done by a different artist, depicting different life-balance programs. The artists' energy and physicality, bold colors, and aggressive brushwork graphically capture the spirit of sports in Coca-Cola's Healthworks program.