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Design Category
Package design, 1992
Design firm
Hornall Anderson Design Works, Inc. (Seattle, Washington)
Collection
(1996) A Decade of Sports Graphics
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To reinforce its position as an industry leader, Giro sought to attract the bicycle consumer's attention in the retail environment by blending fashion and technology in packaging design. To distinguish Giro
merchandise at the point of sale, designers developed a colorful packaging program linking various helmet models and styles to target consumers: racers or road bikers, mountain bike enthusiasts, and recreational cyclists.