AIGA Design Archives

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Design Category
Motion graphics, 1993
Design firm
Jager Di Paola Kemp Design (Burlington, Vermont)
Collection
(1996) A Decade of Sports Graphics

Description

This surreal stream-of-consciousness television spot grew out of a print ad campaign of a similar style. Odd, seemingly random images mix with snowboards in a high-energy, aggressive reflection of the sport.

Credits
Creative director: Michael Jager
Designers: David Covell, Michael Jager
Digital video producer: Resolution
Client: Burton Snowboards