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Design Category
Promotional design and advertising, 1994
Design firm
Jager Di Paola Kemp Design (Burlington, Vermont)
Collection
(1996) A Decade of Sports Graphics
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Video is often a key component in developing a multidimensional, multimedia brand image. Working with third-party videographers, the designers developed storyboards, coordinated preproduction, art-directed, and guided post-production editing for this MTV video. Raw footage of a burning chair contrasts with full-color board action as a "visual war cry to end lazy-ass living."