AIGA Design Archives

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Design Category
Promotional design and advertising, 1994
Design firm
Jager Di Paola Kemp Design (Burlington, Vermont)
Collection
(1996) A Decade of Sports Graphics

Description

Similar in style and creative intent to the '94 Burton Marmot Dealer catalogue, this consumer version was translated into five languages and mailed direct to consumers worldwide. Handwritten elements were rewritten in each language and great effort was taken to ensure that the catalogues never looked retro-fitted for each version.

Credits
Creative director: Michael Jager
Art director: David Covell
Designers: Keith Brown, David Covel, Dan Sharp
Photographers: Geoff Fosbrook, Various
Printer: Danbury Printing and Litho
Client: Burton Snowboards