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Design Category
Promotional design and advertising, 1994
Design firm
Jager Di Paola Kemp Design (Burlington, Vermont)
Collection
(1996) A Decade of Sports Graphics
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Similar in style and creative intent to the '94 Burton Marmot Dealer catalogue, this consumer version was translated into five languages and mailed direct to consumers worldwide. Handwritten elements were rewritten in each language and great effort was taken to ensure that the catalogues never looked retro-fitted for each version.