AIGA Design Archives

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Design Category
Promotional design and advertising, 1993
Design firm
Jager Di Paola Kemp Design (Burlington, Vermont)
Collection
(1996) A Decade of Sports Graphics

Description

This consumer version of the '93 Burton Science Dealer Catalogue was translated into five languages and distributed worldwide. The catalogue's digest-size format was unique in the snowboarding industry. For product-lusting fans, its covert "textbook" cover allowed riders to sneak it into class.

Credits
Creative director: Michael Jager
Art director: David Covell
Designers: Keith Brown, David Covell, Ian Factor, Dan Sharp
Photographers: Geoff Fosbrook, Various
Printer: DePalma Printing
Paper: Vintage Text, Jersey 100# Cover
Client: Burton Snowboards