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Design Category
Promotional design and advertising, 1993
Design firm
Jager Di Paola Kemp Design (Burlington, Vermont)
Collection
(1996) A Decade of Sports Graphics
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This dealer catalogue was conceived as a travel guide to Generation X. The aim was not merely to present the new fall sneaker collection to dealers (many of whom are far removed from today's youth and attitudes) but to show different market segments for the versatile product line. The designers traveled to L.A., Boston, New York, and Vermont, shooting videos, Polaroids, and 35mm to record the life-styles and mindsets of the people wearing this brand. Their raw footage was used to build this catalogue.