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Design Category
Illustration, 1993
Design firm
Jager Di Paola Kemp Design (Burlington, Vermont)
Collection
(1996) A Decade of Sports Graphics
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The trout on a Pro Model board becomes a visual pun on the "Stale Fish," a trick made famous by Vermont's pro-rider Jeff Brushie. When this board was designed, snowboard graphics were typically unsophisticated or ski-influenced. With its narrative appeal, bold layout, and high-quality detailing, this board graphic signaled a creative departure in the industry.