AIGA Design Archives

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Design Category
Promotional design and advertising, 1995
Design firm
Jager Di Paola Kemp Design (Burlington, Vermont)
Collection
(1996) A Decade of Sports Graphics

Description

This humorous advertisement designed for a skiing publication spins the contining feud between skiers and riders in winter mountain sports, with snowboarding depicted as a giant tromping through the traditional skiing industry.

Credits
Creative director: Michael Jager
Designer: Mark Sylvester
Photographer: Mark Gallup
Client: Burton Snowboards