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Design Category
Promotional design and advertising, 1994
Design firm
Jager Di Paola Kemp Design (Burlington, Vermont)
Collection
(1996) A Decade of Sports Graphics
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Intended for small, regional snowboard publications, this ad soars above the blatant sexism and braggadocio that typify snowboard advertising. The ad outsmarted a culture consumed in one-upmanship with humor and unabashed confidence. By deconstructing the hype surrounding the undisputed Queen of Sleaze, it embraces a hand-made, raw composition that communicates an honest, quality vibe to the company's advantage.