AIGA Design Archives

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Design Category
Illustration, 1996
Design firm
Jager Di Paola Kemp Design (Burlington, Vermont)
Collection
(1996) A Decade of Sports Graphics

Description

Board graphics must have an immediate global appeal to riders of all ages. The Twin 44 model is
lightweight to allow the freedom of motion necessary for doing airs and spinning tricks. The board's
graphics – four silkscreened spot colors – generate the appropriate individuality, motion, and
freedom.

Credits
Creative director: Michael Jager
Art director: David Covell
Designer: Dan Sharp
Printer: BMC Printers
Client: Burton Snowboards