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Design Category
Brand and identity systems design, 1994
Design firm
Jager Di Paola Kemp Design (Burlington, Vermont)
Collection
(1996) A Decade of Sports Graphics
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This board graphic marks a pivotal point in the development of the snowboard industry, when sampling and the use of appropriated images became vital to conveying snowboarding's irreverent challenge to traditional sports. The Ouija board game art signals the emergent conflict between riding's good and evil cults and graphically represents "everything a ski can never be."