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Design Category
Environmental graphic design, 1994
Design firm
Jager Di Paola Kemp Design (Burlington, Vermont)
Collection
(1996) A Decade of Sports Graphics
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The designers used video, sound, interactive displays, and a variety of materials and merchandising structures to create a complete multimedia snowboarding environment for Burton's factory store. From the moment they walk through the door, customers are immediately immersed in a "riding experience" infused with a raw excitement that drives sales.