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Design Category
Typographic design, 2001
Design firm
studio blue (Chicago, Illinois)
Collection
(2002) AIGA 365: 23
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On the Sublime accompanied a small exhibition of minimalist works by Mark Rothko, Yves Klein and James Turrell. The exhibit included color-field paintings and light installations that are quietly captivating, and we tried to evoke the same spirit in this simple book. The cover is delicate and evanescent; pages are thick and sober; transparent tints separate chapters; and the typography is (we hope) both retiring and monumental.
“It is sublime. It’s very minimal. There’s just such gorgeous, elegant type. It’s unconventional and lovely, and I really appreciate that it’s not black type.”
“It’s 1960s-evocative with a subtle 1980s book design. It’s not using something that’s overtly fashionable. It’s very modest.”
“Somebody looked at that rag. They worked very hard on the details. It’s exquisite.”