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Design Category
Promotional design and advertising, 1989
Design firm
NFL Properties Advertising (New York, New York)
Collection
(1996) A Decade of Sports Graphics
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Created as part of the National Football League's 1989 "Stay in School" education initiative, this public service announcement communicates the NFL's commitment to education by characterizing each of its 28 member teams by its helmet, a symbol of power. Contrasted with a mortarboard – symbolic of the education that powers us through life – this simple roll call of icons proves that effective, strong advertising can be created without big budgets.