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Design Category
Brand and identity systems design, 1994
Design firm
NFL Properties Advertising & Design Group (New York, New York)
Collection
(1996) A Decade of Sports Graphics
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The desigers' challenge was to develop a new logo and logotype that would anticipate the spirit and passion of future fans of the Carolina Panthers, an NFL expansion team. The logo also had to accommodate a variety of applications, from team helmets, uniforms, stationery, print, and video ads to commercial use on a wide range of licensed merchandise. Instantly recognizable yet different from other NFL team logos, the Panthers logo readily became a powerful unifying symbol of Carolina pride.