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Design Category
Corporate communications design, 1990
Design firm
Nike, Inc. (Beaverton, Oregon)
Collection
(1996) A Decade of Sports Graphics
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Because 1990 was a record year for Nike, the designers chose to express the corporate spirit in a non-
traditional way. Their plan for the 1990 annual report was to create a piece that represented Nike employees with the shoes, clothing, and accessories they created. The designers secretly set up photo booths at a five-day international sales meeting so that employees spontaneously took their self-portraits. The results were great.