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Design Category
Corporate communications design, 1992
Design firm
Nike, Inc. (Beaverton, Oregon)
Collection
(1996) A Decade of Sports Graphics
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Nike's 1992 annual peport was designed to celebrate twenty years of innovation in sports and fitness. The designers decided to take a look at the past without undue nostalgia, while demonstrating Nike's ability to respond creatively to future opportunities. Eight photographers and an illustrator created nine spreads focused on different areas of the company, illustrating Nike's past, present, and future.