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Design Category
Promotional design and advertising, 1992
Design firm
Nike, Inc. (Beaverton, Oregon)
Collection
(1996) A Decade of Sports Graphics
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This brochure exhibits two of Nike's most important corporate business objectives: innovation and design excellence. The aim was to present the new Nike Air technologies and explain their benefits to Nike sales reps in a fresh way. The layout of the brochure, through its simplicity and generous use of space, reinforces the lightweight "air" message. It juxtaposes a highly technical message with unconventional, yet easy to understand imagery.