AIGA Design Archives

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Design Category
Environmental graphic design, 1995
Design firm
Nike, Inc. (Beaverton, Oregon)
Collection
(1996) A Decade of Sports Graphics

Description

"Alley Hoop," located in Harajuku, Japan, combines a competitive basketball court with a retail
environment. The space was designed to create energy and excitement about Nike basketball products and celebrate the game. Interior banners depict Nike athletes and tie into the court graphics. The large exterior mural highlights the attitude of streetball. The 3-D exterior banners suggest stylized basketball hoops and showcase Nike basketball stars.

Credits
Art directors/designers: John Norman, Jeff Weithman
Illustrators: Gerald Bustamante, John Norman, Ben Wong
Architect: Brad Berman
Client: Nike, Inc.