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Design Category
Promotional design and advertising, 1992
Design firm
Nike, Inc. (Beaverton, Oregon)
Collection
(1996) A Decade of Sports Graphics
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This poster for the German soccer team Borussia Dortmund breaks the rules of traditional sports team
posters. Designed as a game giveaway, the poster conveys the excitement and energy of the game as well as the irreverence of the players. To create a spirit of fun, the designer and photographer showed each player Polaroids of his teammates before photographing him. Each player tried to outdo the last. In the end, each participant experienced the design process at its collaborative best.