This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.
 |
Design Category
Environmental graphic design, 1995
Design firm
Nike, Inc. (Beaverton, Oregon)
Collection
(1996) A Decade of Sports Graphics
|
This point-of-purchase display was designed for use in golf pro shops and country clubs across the nation. The structure needed to display several pairs of shoes, communicate an "air technology" consumer message, and position Nike as a leader on the green. The palette for the design and materials takes its visual cues from the game – the curve of the swing, the shape of the golf pin and cups, the texture of wood, sisal, and air from the shoes – and gives them form in the display.