This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.
 |
Design Category
Information design, 1995
Design firm
Nike, Inc. (Beaverton, Oregon)
Collection
(1996) A Decade of Sports Graphics
|
The designers' goal was to create a retail directory unique to NikeTown. They divided the store into two floors of sports-related categories. Each floor was assigned a color and each category represented by a series of interchangeable, easy-to-update athletics and fitness photos.