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Design Category
Environmental graphic design, 1993
Design firm
Nike, Inc. (Beaverton, Oregon)
Collection
(1996) A Decade of Sports Graphics
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This retail area was designed for the women's fitness market. The space uses an abstract aerobics figure as well as chairs that suggest the women's symbol through the configuration of the seat and chair back. The designer's challenge was to be less sports- and training-specific, and deliver a broader message of women's fitness.