AIGA Design Archives

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Design Category
Environmental graphic design, 1995
Design firm
Nike, Inc. (Beaverton, Oregon)
Collection
(1996) A Decade of Sports Graphics

Description

The women's fitness area in the Portland, Oregon, NikeTown was designed to focus on training. Design elements feature gym banners, climbing ropes, gym pads, and wooden flooring to create an authentic athletic retail environment for sports and fitness footwear and apparel.

Credits
Art directors: John Farnum, Michele Melandri
Designer: Michele Melandri
Fabricators: Photocraft, Wy'east Color
Client: Nike, Inc.