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Design Category
Environmental graphic design, 1995
Design firm
Nike, Inc. (Beaverton, Oregon)
Collection
(1996) A Decade of Sports Graphics
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This sign was designed to call out the the Nike Kids in-store merchandising area. The deliberately
oversized equipment suggests the activities for which Nike Kids footwear and apparel are intended. The designers purposely avoided using the traditional red, yellow, blue juvenile color palette in favor of the distinctive Nike Kids color combinations.