This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.
 |
Design Category
Promotional design and advertising, 1988
Design firm
Rapp Collins Communications (Minneapolis, Minnesota)
Collection
(1996) A Decade of Sports Graphics
|
The audience: attendees at North American racquetball tournaments. The purpose: build on brand
positioning of Penn's unparalleled consistency as the manufacturerer of top-performance racquetballs. The strategy: create a page that has stopping power; say something quickly without color or lengthy copy. The parameters: produce a full-page ad for tournament programs; print b/w only on inexpensive uncoated papers; no time; little budget. The value: the designer praised the copywriter (it was his idea) and the client's acceptance of something so economical and playful. "It fit the nature of sport. Plus, they let us use a photo of the ball instead of the corporate logotype."