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Design Category
Promotional design and advertising, 1995
Design firm
Michael Schwab Studio (San Anselmo, California)
Collection
(1996) A Decade of Sports Graphics
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The posters in this collectible series were first used as advertisements and then sold at the event. To reduce eventual color fading, the image was silkscreened onto fine paper stock. The designers tried to avoid using typical "action shots" of galloping horses.