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Design Category
Brand and identity systems design, 1995
Design firm
Sheehan Design (Seattle, Washington)
Collection
(1996) A Decade of Sports Graphics
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The wakeboard market covers all ages from youth to adult, so the designers took a "something for everyone" approach when creating this board graphic, based on clip art images assembled from their collection. The more you look, the more you find, especially when using the accompanying 3-D Chroma-depth glasses. Then you can see everything – which is more than the client saw of the final design. The designers literally handed the mechanical to the printer, craftily dodging the prospect of creative censorship.