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Design Category
Brand and identity systems design, 1993
Design firm
Siegel & Gale (New York, New York)
Collection
(1996) A Decade of Sports Graphics
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This logo was conceived as a "signature" that conveys a sense of place and simultaneously communicates the nature of the company's health and fitness business. Hardworking, legible in small sizes, adaptable to horizontal and vertical configurations and to positive and negative applications, the graphic identity succeeds as a communications tool that stimulates interest and invites participation in this downtown New York health club.